BIG FISH COOL PACKAGING

I came across these babies in a supermarket during my research for a new project. 

I like the packaging. First of all, colours are different, more groovy than most other things on a shelf. That's why I've noticed them. The power of being different!  Also, the language they use to communicate is quite funny and colourful supported by handwritten type which gives it that young, a bit quirky feel.

Design studio www.bigfish.co.uk is responsible for package design and after looking at other stuff they've created, Mr Bunbury packaging is definitely their creation.