PROJECT RESEARCH: BREW DOG

came across this packaging design whilst doing my research. I don't necessarily like the design, I even think the copywriter took it a bit too far but the fact is, they are different than most other brands on the shelf and that's why I've noticed them. I haven't tried the beer yet (cooling down in my fridge ; )) but I hope that it at least tastes good! They are kind of relevant to my research as they are targeting different audience, I guess younger, probably between 20-30. The flavors are nowhere near traditional so aimed at people that are willing to experiment.



















Here's their site http://www.brewdog.com/index.php