Friday 1 October 2010

KEMISTRY GALLERY: LOU DORFSMAN








What a beautiful sunny day! Took my bike for a ride& went down to Shoreditch. Wanted to see what's on in Kemistry Gallery.
AAAAAA mad typography business!
I wanna do something like that as well!
Top works are by Kemistry Gallery, reproductions of the original.
Bottom works are by Lou Dorfsman, creative director of CBS Television.
His work is beautifully subtle but striking at the same time, as opposed to aggressive advertising (that turns you away) we are confronted with nowadays.
Bottom two images are a reproduction of the 40ft mural that was decorating CBS TV cafeteria wall for over 20 years. Gastrotypographicassemblage named by Lou was his idea but executed with the help of
typographers Herb Lubalin and Tom Carnase, designer Stanley Glaubach and colleagues Nick Fasciano & Rick Anwyl. The mural was taken off the cafeteria wall in the early 90s and is
still under restoration. It will (hopefully) soon find its home in the Culinary Institute of America in New York - open to public. I'll be there!

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